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You can publish your app in the Azure AD app gallery. When your app is published, it will show up as an option for customers when they are adding apps to their tenant.

Some of the benefits of adding your app to the Azure AD gallery include:

Customers find the best possible single sign-on experience for your app.
Configuration of the application is simple and minimal.
A quick search finds your application in the gallery.
Free, Basic, and Premium Azure AD customers can all use this integration.
Mutual customers get a step-by-step configuration tutorial.

In addition, there are many benefits when your customers use Azure AD as an identity provider for your app. Some of these include:

Provide single sign-on for your users. With SSO you reduce support costs by making it easier for your customers with single sign-on. If one-click SSO is enabled, your customers’ IT Administrators don't have to learn how to configure your application for use in their organization. To learn more about single sign-on, see What is single sign-on?.
Your app can be discoverable in the Microsoft 365 App Gallery, the Microsoft 365 App Launcher, and within Microsoft Search on Office.com.
Integrated app management. To learn more about app management in Azure AD, see What is application management?.
Your app can use the Graph API to access the data that drives user productivity in the Microsoft ecosystem.
Application-specific documentation co-produced with the Azure AD team for our mutual customers eases adoption.
You provide your customers the ability to completely manage their employee and guest identities’ authentication and authorization.
Placing all account management and compliance responsibility with the customer owner of those identities.
Providing ability to enable or disable SSO for specific identity providers, groups, or users to meet their business needs.
You increase your marketability and adoptability. Many large organizations require that (or aspire to) their employees have seamless SSO experiences across all applications. Making SSO easy is important.
You reduce end-user friction, which may increase end-user usage and increase your revenue.
Customers who use the System for Cross-domain Identity Management (SCIM) can use provisioning for the same app.
Add security and convenience when users sign on to applications by using Azure AD SSO and removing the need for separate credentials.

Tip

When you offer your application for use by other companies through a purchase or subscription, you make your application available to customers within their own Azure tenants. This is known as creating a multi-tenant application. For an overview of this concept, see Multitenant Applications in Azure and Tenancy in Azure Active Directory.

Important

To publish your app in the Azure AD gallery you must agree to specific terms and conditions. Before you begin, make sure to read and agree to the terms and conditions.

The steps to publishing your app in the Azure AD app gallery are:

Choose the right single sign-on standard for your app.
Implement single sign-on in your app.
Create your Azure tenant and test your app.
Create and publish documentation.
Submit your app.
Join the Microsoft partner network.

What is the Azure AD application gallery?

Customers find the best possible single sign-on experience.
Configuration of the application is simple and minimal.
A quick search finds your application in the gallery.
Free, Basic, and Premium Azure AD customers can all use this integration.
Mutual customers get a step-by-step configuration tutorial.
Customers who use the System for Cross-domain Identity Management (SCIM) can use provisioning for the same app.

Prerequisites

You need a permanent account for testing with at least two users registered.

For federated applications (Open ID and SAML/WS-Fed), the application must support the software-as-a-service (SaaS) model for getting listed in the Azure AD app gallery. The enterprise gallery applications must support multiple customer configurations and not any specific customer.
For Open ID Connect, the application must be multitenanted and the Azure AD consent framework must be properly implemented for the application. The user can send the sign-in request to a common endpoint so that any customer can provide consent to the application. You can control user access based on the tenant ID and the user's UPN received in the token.
For SAML 2.0/WS-Fed, your application must have the capability to do the SAML/WS-Fed SSO integration in SP or IDP mode. Make sure this capability is working correctly before you submit the request.
For password SSO, make sure that your application supports form authentication so that password vaulting can be done to get single sign-on to work as expected.
You need a permanent account for testing with at least two users registered.

How to get Azure AD for developers?

You can get a free test account with all the premium Azure AD features - 90 days free and can get extended as long as you do dev work with it: https://docs.microsoft.com/office/developer-program/office-365-developer-program

Step 1 - Choose the right single sign-on standard for your app

To list an application in the Azure AD app gallery, implement at least one of the supported single sign-on options. To understand the single sign-on options, and how customers will configure them in Azure AD, see SSO options.

The following table compares the main standards: Open Authentication 2.0 (OAuth 2.0) with OpenID Connect (OIDC), Security Assertion Markup Language (SAML), and Web Services Federation (WS-Fed).

Capability	OAuth / OIDC	SAML / WS-Fed
Web-based single sign-on	√	√
Web-based single sign-out	√	√
Mobile-based single sign-on	√	√*
Mobile-based single sign-out	√	√*
Conditional Access policies for mobile applications	√	√*
Seamless MFA experience for mobile applications	√	√*
SCIM Provisioning	√	√
Access Microsoft Graph	√	X

*Possible, but Microsoft doesn't provide samples or guidance.

OAuth 2.0 and OpenID Connect

OAuth 2.0 is an industry-standard protocol for authorization. OpenID Connect (OIDC) is an industry standard identity authentication layer built on top of the OAuth 2.0 protocol.

Reasons to choose OAuth/OIDC

The authorization inherent in these protocols enables your application to access and integrate with rich user and organizational data through the Microsoft Graph API.
Simplifies your customers’ end-user experience when adopting SSO for your application. You can easily define the permission sets necessary, which are then automatically represented to the administrator or end user consenting.
Using these protocols enables your customers to use Conditional Access and Multi-Factor Authentication (MFA) policies to control access to the applications.
Microsoft provides libraries and code samples across multiple technology platforms to aid your development.

Some things to consider

If you have already implemented SAML based single sign-on for your application then you might not want to implement a new standard to get your app in the gallery.

SAML 2.0 or WS-Fed

SAML is a mature, and widely adopted, single sign-on standard for web applications. To learn more about how Azure uses SAML, see How Azure uses the SAML protocol.

Web Services Federation (WS-Fed) is an industry standard generally used for web applications that are developed using the .NET platform.

Reasons to choose SAML

SAML 2.0 is a mature standard and most technology platforms support open-source libraries for SAML 2.0.
You can provide your customers an administration interface to

Exhibeo 2 Easy-to-use Web Gallery App